Hero Action Team launches two new riders just before 12th Hero MTB Himalaya
12th Hero MTB Himalaya held a press conference on the afternoon of 23rd September 2016 at Hotel Woodville palace. Over 70 journalists and media personnel attended the event.
Rohit Sharma (Chief Communication Officer at Hero Cycles), Surinder Justa (Deputy Tourism Officer- Himachal Tourism), Akhil Puri (General Secretary, HASTPA), Andi Seewald (Runner up
Open Men Solo, Hero MTB Himalaya 2015) and Catherine Williams (Winner- Open Women Solo, Hero MTB Himalaya 205) addressed the press.
A welcome note was given my Ashish Sood (Director Strategy and Communications, HASTPA). He elaborated about the highlights of the year and the new route the race will be taking this year.The big announcement at the press conference was the launch of two new riders of Hero Action Team- Sarah Appelt, 26 year old German living in India and Akash Sherpa,18 years old Indian by Hero Cycles and HASTPA.
Sarah will be an inspiration to more and more women taking up the sport. She said that Catherine had been a big motivation when she to ok up the sport a few years ago. She wishes to inspire as many women as she can and being a part of Hero Action Team will be a great platform to promote the sport. She won the Open women solo at Hero MTB Shimla last year. Akash Sherpa will be the youngest participant at MTB Himalaya. He belongs from a very humble background and his presence at the team will be critical in inviting and nurturing young talent.
Rohit Sharma, COO at Hero Cycles said “The objective of Hero Action team has been to promote young talent into the sport and involve more participation from all categories. There is a lot of potential in sports and it is a big thing apart from academics. We want more young riders to come up.”
As part of the social outreach program, Hero MTB Himalaya has launched Mission SMILE in which they will be visiting 30 government sponsored schools and making a direct contact with about 10,000 students, facilitating education, better access to healthcare and sanitation along the route of the race. The 12th edition of the Hero MTB Himalaya race will take a new route this year and will be travelling from Shimla to Dharamshala. The race will travel a distance of 580kms which will be covered over 8 riding days at the race and will take the riders to UNESCO world heritage site- Great Himalayan National Park, World’s second highest paragliding spot- Bir Billing and Jalori pass- which will be at an elevation of 3100m and will also be the highest point of the race.