We look over our shoulders, we see the past. We use it to make a better present and a beautiful tomorrow, as tomorrow isn't just another day, it's another chance for us to better ourselves and to excel.
This philosophy instils - commitment, team work and foresight. Hero's colossal journey started before independence. The four Munjal brothers, hailing from a small town called Kamalia, now in Pakistan, are the men who are behind the mission. Brotherhood apart, what knit the men together was the wealth of will, integrity, ambition & determination. In the year 1944, they decided to start a business of bicycle spare parts in Amritsar. Its is modest beginning and the next 3 years saw the business grow rapidly. But the dark clouds of partition eclipsed their plans of the future. With renewed vigour and optimism, the operational base was shifted to Ludhiana. By 1956, the brothers had began manufacturing key components of bicycles and as a logical way forward, began to assemble the entire cycle at their manufacturing plant in Ludhiana. In the early days, the plant had a capacity for 25 cycles per day. Over the next few years, the Bicycle Unit started growing in stature and size, attracting skilled engineers, technocrats, administrators and entrepreneurs. From a modest beginning of mere 639 bicycles in the year 1956, Hero Cycles produces over 18,500 cycles a day, the highest in global reckoning. With the 48% share of the Indian market, this volume has catapulted Hero in the 'Guinness Books of World Records' in 1986. Since then Hero Cycles has been able to maintain its leadership in the cycle manufacturing industry.